Honasa Consumer Ltd (Mamaearth): Transforming Beauty and Personal Care with Innovation and Technology
Explore Honasa Consumer Ltd journey with SAP
Discover how Mamaearth, the brainchild of two young parents has revolutionized the beauty and personal care industry. Born out of a need for chemical-free and natural skincare products for their newborn, Mamaearth has evolved into a leading brand, known for its honest, safe, and natural solutions.SAP has been integral to our operations across supply chain, finance, and technology. With SAP's robust solutions, we've created an omni-channel supply chain network that ensures seamless operations across B2B, D2C, e-commerce, and brand outlets. The company achieved this using RISE with SAP S/4HANA Cloud, private edition.
Beauty and Personal Care
Industry
Gurugram, Haryana
Region
993+ employees
Company Size
Intellect Bizware Services Pvt. Ltd.
Partner
Coverage of P2P process on system workflow with business validation
Reduction in order to invoice lead time with e2e integrated process
Improvement in on-time payment to vendors by streamlining P2P process
Improvement in order fill rates though seamless process flow
We have multiple platforms to take customer orders (e-commerce platforms both internal and 3rd party). Our requirement was to consolidate orders on SAP so that invoicing, payment and reconciliation takes place on one platform, removing manual intervention while integrating data between various systems. Our solution of choice was RISE with SAP S/4HANA Private Cloud Edition that not only helped us consolidate our view on the business but also helped us streamline our processes.
We went live within 6 months of system provisioning and have been live on RISE for close to a year. SAP Enterprise Cloud Services Private Cloud Customer Center supported us during key and critical moments supporting a one time go-live and smooth operations thereafter.
Challenges they Faced
Isolated supply chain and finance operations
Fragmented systems across different sales channels
Manual processes with limited controls
Difficulty in managing MIS and reporting
Our Solutions
RISE with SAP S/4HANA Private Cloud Edition
Consolidated orders, streamlined invoicing, payment, and reconciliation processes.
Automation Projects
Reduced manual effort and increased operational efficiency.
Enhanced Reporting and Analytics
Enabled near-real-time dashboards and key insights.
Outcome
Reduced lead time for financial reporting
Enhanced customer experience
Improved payment
process
Project Case Details
Before: Challenges
Challenges in managing channel level complexities while processing sales orders
Managing financial reporting for multiple brands and sales channels, ageing analysis of accounts receivable, accounts payable, assets depreciation
Limited visibility on key processes such as purchase requisition to material inward, customer PO to shipment delivery, inventory valuation
Manual controls and business validations in P2P and O2C processes
After: Value-driven outcomes
Improved sales operation lead time and fulfilment
Near real time dashboards and insights to drive actions and decision making
Improved controls and business validations mitigating financial and operational risks
Automated financial reports for various analysis such as profitability, ageing of receivables and payables, asset management, balance sheets
Why SAP
Integration with other tech solutions
Proven capabilities in supply chain operations and FP&A
Established credibility across industries along with regulatory compliance
Impressive customer support
Available talent pool of SAP certified implementation partners
Business Impact-Benifits and Outcomes
Benifits
Enhanced process transparency and visibility
SAP captures all transactions across channels, business places
Business and operations dashboards are designed using SAP data to drive process efficiencies
Improved system controls and logics
100%P2P process is workflow enabled with business validations on change in price, excess GRN/SRN
Other controls include credit checks on customer orders, inventory allocation to orders based on shelf life, auto run of asset depreciation
Integrated supply chain network
Main DC and regional DC are all integrated through interface with Uniware, enabling smooth flow of materials and information. At present SAP supports reporting for all 11 warehouses of which 8 are on Uniwarefor online operations
Outcomes
Enhanced customer experience
Lead time to fulfil orders (order to invoice) has improved by 50%
Order fill rates have improved by 8%post SAP implementation through streamlined order management process
Reduced lead time for financial reporting
System generated reports enables ageing analysis of receivables, payables and inventory
Able to generate brand and channel level profitability metrics
Improved payment process
System based controls to avoid discrepancies and manual reconciliation
On-time payment metrics improved by 32%through process streamlining
Contact Us to know more about all other digital transformation Journey
Featured partner
With in-depth expertise in implementing SAP S/4HANA Cloud Intellect Bizware is an IT consultancy providing services and value-added extensions to SAP software. The company offers support, development, and resourcing services to help its customers take advantage of digital transformation.
