Industry

Trend
Retailers have never faced so much change in such as short span of time. Digitalization is changing the way consumers are interacting and this is putting pressure on the traditional retail model. But it is also offering a huge opportunity for retailers to gain market share in this new environment and create new markets. The boundary between brick and click is blurring as consumers are choosing the experience with the least friction.

Action Plan
The future of shopping will be defined by the retailers who take a lead and adopt innovative technologies to create compelling personal experiences. The use of such technologies as artificial intelligence, multi-experience such as Augmented Reality, Internet of Things in stores are going to drive a frictionless experience for the end-consumers.
Adopting SAP solutions such as SAP S/4HANA Retail for merchandise management provides retail companies an end-to-end solution that supports processes across the entire retail value chain.