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Empower Your Manufacturing with Intellect Bizware and SAP S/4HANA


Taking a Brand from Strength to Strength with a Robust IT Foundation
Client Success Story : Cello Group
Cello Group, a stalwart in the Indian consumer products industry since 1962, boasts a diversified product portfolio spanning consumer houseware, writing instruments and stationery, Moulded furniture, and allied products. Their mission revolves around progressive collective growth, driven by the development of their people, positioning Cello as a preferred houseware brand manufacturer in India. Notably, Cello's prominence in the Indian consumer ware market is underscored by a rich product range encompassing glassware, Opalware, Melamine & porcelain, solidifying its stature as one of the market's largest brands. This prominence transcends diverse customer segments, serving retail, B2B, institutional, food service, and hospitality sectors. Cello's commitment to adaptability is exemplified through continuous diversification of its product range and brand portfolio, aligning with ever-evolving consumer preferences.

Consumer Product Manufacturing
Industry

Mumbai, Maharashtra, India.
Region

5000+ employees
Company Size

Intellect Bizware Services Pvt. Ltd.
Partner
Order fulfillment is increased by 30%
Sales Increased by 25% within one year without any additional cost
Productivity increased by 2x within six months.

The pursuit of excellence because SAP runs through our veins, leaving no room for mediocrity.

The Challenge
Cello Group, a prominent name in the Indian consumer products industry, faced several critical challenges:

Managing over 12,000 active finished products without a unified ERP system.

Limited visibility into order management, inventory planning, and profitability analysis.

Manual processes leading to inefficiencies and duplication of efforts.

Integration issues with e-commerce platforms and legacy systems.

Absence of crucial controls during order processing and inventory management.

The Solution
Comprehensive SAP S/4HANA Implementation

Modules Deployed
FICO, SD, MM, QM, PM, PP, PS, DMS, FIORI, ITSM, and CHARM.

Innovative Features
First global implementation of GS1 India-provided EAN code for product identification and traceability.

Enhanced Reporting
Real-time profitability analysis through COPA, automated financial consolidation, and robust inventory management.
Strategic Approach by Intellect Bizware

Customization and Integration
Tailored SAP solutions to seamlessly align with Cello Group's existing systems and business processes.

Project Management
Meticulous planning and execution, ensuring timelines were met, resources were efficiently allocated, and risks were mitigated.

Training and Support
Comprehensive training for Cello Group's teams and ongoing support to ensure optimal system performance and employee adaptation.
The Outcome
Operational Excellence and Growth

Increased Turnover
Achieved a significant turnover surge of 500 Cr within one year.

Efficiency Gains
Productivity increased by 2x, order fulfillment improved by 30%, and manual data reconciliation was reduced.

Customer Satisfaction
Enhanced customer service and satisfaction through streamlined processes and real-time insights.
Future Prospects

Expansion Plans
Ambitious plans to expand with 20 new manufacturing plants, aiming for a turnover of 4000 Cr within the next two years.

Innovation and Adaptability
Continuous diversification and alignment with evolving consumer preferences.
Why Intellect Bizware?
Proven Expertise and Commitment
Extensive Experience
Over 270 SAP customers, 100+ S/4HANA/ECC implementations, and numerous industry accolades.
Award-Winning Partner
Recognized as SAP S/4HANA Cloud Partner of the Year (2020) and recipient of multiple SAP ACE Awards.
Comprehensive Solutions
Specializing in Engineering, Consumer Goods, Retail/D2C, Chemical, Lifesciences, and more.
Join the Ranks of Industry Leaders
Experience the transformative power of SAP with Intellect Bizware as your trusted partner. Drive efficiency, enhance customer satisfaction, and achieve unparalleled growth. Contact us today to embark on your journey towards operational excellence and sustained success.
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Featured partner
With in-depth expertise in implementing SAP S/4HANA Cloud, Intellect Bizware is an IT consultancy providing services and value-added extensions to SAP software. The company offers support, development, and resourcing services to help its customers take advantage of digital transformation.
