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Honasa Consumer Ltd (Mamaearth): Transforming Beauty and Personal Care with Innovation and Technology

Explore Honasa Consumer Ltd journey with SAP

Discover how Mamaearth, the brainchild of two young parents has revolutionized the beauty and personal care industry. Born out of a need for chemical-free and natural skincare products for their newborn, Mamaearth has evolved into a leading brand, known for its honest, safe, and natural solutions.SAP has been integral to our operations across supply chain, finance, and technology. With SAP's robust solutions, we've created an omni-channel supply chain network that ensures seamless operations across B2B, D2C, e-commerce, and brand outlets. The company achieved this using RISE with SAP S/4HANA Cloud, private edition.

Beauty and Personal Care

Industry

Gurugram, Haryana

Region

993+ employees

Company Size

Intellect Bizware Services Pvt. Ltd.

Partner

0 %

Coverage of P2P process on system workflow with business validation

0 %

Reduction in order to invoice lead time with e2e integrated process

0 %

Improvement in on-time payment to vendors by streamlining P2P process

0 %

Improvement in order fill rates though seamless process flow

We have multiple platforms to take customer orders (e-commerce platforms both internal and 3rd party). Our requirement was to consolidate orders on SAP so that invoicing, payment and reconciliation takes place on one platform, removing manual intervention while integrating data between various systems. Our solution of choice was RISE with SAP S/4HANA Private Cloud Edition that not only helped us consolidate our view on the business but also helped us streamline our processes.

We went live within 6 months of system provisioning and have been live on RISE for close to a year. SAP Enterprise Cloud Services Private Cloud Customer Center supported us during key and critical moments supporting a one time go-live and smooth operations thereafter.

Ramanpreet Sohi
CFO, at Honasa Consumer Ltd (Mamaearth)

Challenges they Faced

Isolated supply chain and finance operations

Fragmented systems across different sales channels

Manual processes with limited controls

Difficulty in managing MIS and reporting

Our Solutions

RISE with SAP S/4HANA Private Cloud Edition

Consolidated orders, streamlined invoicing, payment, and reconciliation processes.

Automation Projects

Reduced manual effort and increased operational efficiency.

Enhanced Reporting and Analytics

Enabled near-real-time dashboards and key insights.

Outcome

Reduced lead time for financial reporting

Enhanced customer experience

Improved payment
process

Project Case Details

Before: Challenges

Challenges in managing channel level complexities while processing sales orders

Managing financial reporting for multiple brands and sales channels, ageing analysis of accounts receivable, accounts payable, assets depreciation

Limited visibility on key processes such as purchase requisition to material inward, customer PO to shipment delivery, inventory valuation

Manual controls and business validations in P2P and O2C processes

 

After: Value-driven outcomes

Improved sales operation lead time and fulfilment

Near real time dashboards and insights to drive actions and decision making

Improved controls and business validations mitigating financial and operational risks

Automated financial reports for various analysis such as profitability, ageing of receivables and payables, asset management, balance sheets

Why SAP

Integration with other tech solutions

Proven capabilities in supply chain operations and FP&A

Established credibility across industries along with regulatory compliance

Impressive customer support

Available talent pool of SAP certified implementation partners

Business Impact-Benifits and Outcomes

Benifits

Enhanced process transparency and visibility

SAP captures all transactions across channels, business places
Business and operations dashboards are designed using SAP data to drive process efficiencies

Improved system controls and logics

100%P2P process is workflow enabled with business validations on change in price, excess GRN/SRN
Other controls include credit checks on customer orders, inventory allocation to orders based on shelf life, auto run of asset depreciation

Integrated supply chain network

Main DC and regional DC are all integrated through interface with Uniware, enabling smooth flow of materials and information. At present SAP supports reporting for all 11 warehouses of which 8 are on Uniwarefor online operations

Outcomes

Enhanced customer experience

Lead time to fulfil orders (order to invoice) has improved by 50%
Order fill rates have improved by 8%post SAP implementation through streamlined order management process

Reduced lead time for financial reporting

System generated reports enables ageing analysis of receivables, payables and inventory
Able to generate brand and channel level profitability metrics

Improved payment process

System based controls to avoid discrepancies and manual reconciliation
On-time payment metrics improved by 32%through process streamlining

Contact Us to know more about all other digital transformation Journey

Featured partner

With in-depth expertise in implementing SAP S/4HANA Cloud Intellect Bizware is an IT consultancy providing services and value-added extensions to SAP software. The company offers support, development, and resourcing services to help its customers take advantage of digital transformation.

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